Come & Play this Christmas
As the UKs leading shopping centre brand, Christmas is a big deal for intu. And this year they decided they wanted to do something different.
We needed our campaign to transcend the expected functional messages of shopping centres. Instead, we wanted to develop a campaign that could connect customers to the magic of Christmas.
Our Come and play this Christmas campaign does just that, exploring that joyful Christmas feeling, where we all feel like a kid again.
As well as racking up hundreds of thousands of Youtube hits, the commercial also made it into the Daily Telegraph’s “Best Christmas ads of 2015”.