Frame Agency

intu Come & Play this Christmas

Come & Play this Christmas

As the UKs leading shopping centre brand, Christmas is a big deal for intu.  And this year they decided they wanted to do something different.

We needed our campaign to transcend the expected functional messages of shopping centres. Instead, we wanted to develop a campaign that could connect customers to the magic of Christmas.

Our Come and play this Christmas campaign does just that, exploring that joyful Christmas feeling, where we all feel like a kid again.

As well as racking up hundreds of thousands of Youtube hits, the commercial also made it into the Daily Telegraph’s “Best Christmas ads of 2015”.

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Christmas is a really important time in the retail calendar and as our first ever national campaign we really needed this to make a big splash.
The team at Frame nailed it, developing Come and Play based on sound customer insight and delivering a heart warming and playful festive campaign that is sure to be a hit
— Richard Bailey, Head of Marketing at intu