An online retailer of pre-owned but lovely mobile phones, envirofone is a great way to get a bang up to date phone without paying silly money.
In fact, when you consider their 6 month guarantee, low prices, nearly new models and 100 point quality check, we reckoned it totally made sense. Unlike a lot of other things you might find on the internet.
Thus our campaign was born. Show people a lot of things that really, really DON’T make sense (a T-Rex playing football on horseback anyone?) and contrast it with something that DOES: ie buying a better mobile phone for less from envirofone.
We’ve created ads for TV and social media that let the audience see a whole parade of wrongness, before giving them the solution.