Honour the ones who didn't come home
Erskine, the charity supporting ex-servicemen and women in Scotland, briefed us to create a fundraising campaign to air on the run up to Remembrance Day. Traditionally, there is more goodwill to services charities at this time of year but this also makes it a competitive environment. We knew our creative had to have huge emotional appeal and stand out from its competitive set.
Our campaign "Honour the ones who didn't come home: help Erskine care for the ones who did" spread across TV, press, direct mail and online activity. The campaign has created a phenomenal response, with a considerable increase in web visits and donations.
Awarded best TV/Commercial £20k or less at the 2013 Scottish Creative Advertising Awards. Also commended in the Best Direct Mail category.