Frame Agency

Social Bite

Hollywood Comes to Town

Hollywood Comes to Town

Frame PR was appointed to handle global media on George Clooney’s visit to Scotland on behalf of Social Bite.

When Hollywood royalty comes to town, generating coverage isn’t the challenge, shaping the message to suit your client is. Everything Clooney did that day was a potential story – our task was to ensure his visit to a small sandwich shop which helps homeless people was THE story people talked about.