Scottish and Southern Energy
The Hydro Campaign
As the naming sponsor of The Hydro, SSE (parent company of Scottish Hydro) wanted us to create some noise and raise awareness of this world class home of live entertainment. The Sir Norman Foster designed entertainment venue opened in Glasgow in 2013.
Centred around our "graphic equalizer" device, our poster, press, cinema and digital campaign meant that as they were building the stadium, we were building awareness. Nominated at the 2013 Scottish Creative Awards for Best Typography.
As part of the launch campaign we designed and built thessehydro.com based on the Umbraco content management system. The primary role of the website is to feature artist and event information through an events API and to drive sales via the ticketing platform.