Scotland’s national rugby team is made up of more than the 15 players on the pitch. When Scotland walks out at Murrayfield, the whole nation rises as one... The Scotland Rugby team are a powerful force. But it is the power behind the team that makes them who they are. One team. One organisation. One country. Our big idea got right to the heart of this, with the mantra: "We play like one. We think like one. We act AS ONE.”
We invited fans to submit pictures of themselves which then became large format, mosaic posters of their favourite players. Our radio campaign included ex-players, staff and fans alike coming together in unison to ignite the passions of Scotland fans and ensure that the Autumn Tests and RBS Six Nations home matches were a sell out.