The Royal Highland Show
The Royal Highland Show has more visitors than Glastonbury. So with such a great big fact in your favour, why not create a great big poster? As part of our outdoor campaign, we created the country’s first ever 192 sheet billboard.
It was Royal Highland Showtime in 2014
This is the second year running we've created a campaign for the event. While it's too early to give figures for 2015, last year's campaign was a strong success. Total attendance reached 178,659; more than twice the audience increase target set by the client. This was the largest attendance for 5 years and helped generated over £47.1M worth of business for the Scottish economy.