The problem with Scottish Warblind is their name is misleading. You don’t need to have been blinded in combat to access their services and help. And you don’t need to be currently in the armed services, nor have been in combat. You don’t even need to be blind.
But if you do have a visual impairment and have a live link to the services, then Scottish Warblind can help. So, our campaign – aimed at possible customers and their friends, helpers and family had only one job to do. Get the message across that it doesn’t matter how you were blinded, SWB can help.
With photographer Jo Connolly, we shot portraits of people with visual impairment, adding a dramatic finish to the photographs to carry the powerful message.