West College Scotland
West College Scotland is the merger of Clydebank College, Reid Kerr College in Paisley and James Watt College in Greenock. The College has over 30,000 students and 1,200 staff, making it one of the largest educational institutions in the country.
With 50% of traffic coming from mobile devices to a collection of websites not optimised for mobile, our job was to combine multiple sites into a single responsive, best in class website that linked seamlessly with their course application system and to position the college as a modern and innovative organisation that places students at the heart of what they do.
To inspire new and potential students, we created a series of films to capture stories and experiences of previous students who have gone on to have successful careers.
We made courses easy to access and easy to apply for via mobile and desktop devices. As a result the new website has seen an increase in organic search traffic of 35%, site visitor duration is up by 21% and course applications are up by a massive 28%.