Corporate & B2B
Redefining an industry leader
ACCA
The brief
ACCA set out to launch a major redesign of its qualification. The campaign needed to go beyond announcing an update. It had to demonstrate leadership, reassure existing students and members through the transition, engage employers and learning providers, and inspire the next generation to see ACCA as the future of the profession.
The work
We created a new creative platform entitled “Accountancy Redefined”. A unifying narrative that celebrated ACCA’s modern, progressive vision for the profession.
As technology, globalisation and evolving skillsets transform the profession, ACCA’s redesigned qualification became the proof point that the brand itself was redefining accountancy for a new generation.
We framed the redesign not as a curriculum update, but as a redefinition of what the entire profession stands for today and tomorrow.