Consumer & Retail
Making brain health a priority
BRAIN HEALTH SCOTLAND
The brief
Brain Health Scotland wanted to use Brain Awareness Week to get more women thinking about their brain health and the small preventative steps that can make a difference. The campaign needed to work primarily on social, using content that would catch attention quickly and feel engaging rather than scary. All while the brand itself was still going through a visual refresh!
The work
We built our campaign around a simple truth: women are often carrying a never-ending to-do list, and their own health can slip to the bottom of it.
So, we turned that mental load into the creative device itself: a smartphone to-do list rapidly filling with everyday tasks, set to a frenetic soundtrack. The result played back to women the everyday busyness of their brains, which made the reminder to look after it all the more powerful.