We developed the name ‘ODEON Extras’, – short, bold, and built around one clear promise: more of what movie lovers want. The name not only nods to rewards, but also cinema culture, where “extras” are part of the storytelling magic.

Visually, we elevated ODEON’s signature light beam aesthetic with a bold, energetic look that reflects the variety and excitement of the rewards on offer. A clear colour system supports the journey: green and blue for the core experience, gold for Extras PLUS – the premium tier with even more benefits.

For the campaign, we developed a distinctive, ownable platform with a simple idea at its heart: The rewards go ODEON&ON&ON.

Together, the name, identity and campaign form a cohesive brand experience that fits seamlessly within the ODEON universe – while giving audiences a fresh reason to return, engage, and enjoy more with every visit.