BBC Scotland

Channelling our nation

Advertising, Content, Design

The brief

The BBC approached us to help launch their new TV channel, BBC Scotland. Our task was to create a campaign that represented their vision: a TV channel that genuinely reflects a contemporary Scotland.

The idea

BBC Scotland, Channelling our nation. A campaign line that reflects the people, personalities, attitudes, views and talent to be found within our great wee country.

To extend the reach of our campaign, we created a range of films and social assets that teased out more content and educated our audience on where to find the new channel.

More work

Scottish Opera | A night at the opera

A night at the opera

Scottish Opera

Caledonian MacBrayne | Bring us home on the sea

Bring us home on the sea

Caledonian MacBrayne