Channelling our nation

Client
BBC Scotland
Disciplines
Advertising, Content, Media, Design

The brief

The BBC approached us to help launch their new TV channel, BBC Scotland. Our task was to create a campaign that represented their vision: a TV channel that genuinely reflects a contemporary Scotland.

The idea

BBC Scotland, Channelling our nation. A campaign line that reflects the people, personalities, attitudes, views and talent to be found within our great wee country.

To extend the reach of our campaign, we created a range of films and social assets that teased out more content and educated our audience on where to find the new channel.

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