Channelling our nation

BBC Scotland
Advertising, Content, Media, Design

The brief

The BBC approached us to help launch their new TV channel, BBC Scotland. Our task was to create a campaign that represented their vision: a TV channel that genuinely reflects a contemporary Scotland.

The idea

BBC Scotland, Channelling our nation. A campaign line that reflects the people, personalities, attitudes, views and talent to be found within our great wee country.

To extend the reach of our campaign, we created a range of films and social assets that teased out more content and educated our audience on where to find the new channel.

More work

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University of Edinburgh Business School