Caledonian MacBrayne

Every journey starts a story

Disciplines
Advertising, Content, Design

The brief

We were asked for a big idea to help promote the ferry company’s place at the heart of Scotland’s west coast and island communities.

The idea

We think that every time you begin an adventure, you’re creating memories. Using that insight, we created ‘Every Journey Starts a Story’, a new platform full of real-life stories, experiences and emotions, all of which began with a CalMac ferry.

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