Celtic Football Club

Paradise

Disciplines
Design

The brief

Our task was to create a piece of design that would reinforce the feeling of pride at Celtic Park and celebrate the on-going regeneration of the East End.

The idea

Our campaign couldn’t just be a gratuitous photo opportunity - we needed to tell a story that would resonate with players, supporters and the community. We chose a story that reflected the ground itself: the story of Paradise’s legends.

More work

BBC Scotland | Channelling our nation

Channelling our nation

BBC Scotland

NTS | For the love of Scotland

For the love of Scotland

National Trust for Scotland