Come & play this Christmas


The brief

As one of the UK's leading shopping centres, Christmas is a big deal for intu. So they asked us for a campaign that went beyond the expected and connected customers to the magic of Christmas.

The idea

Christmas shopping at an intu centre is so much fun it will make you feel like a kid again, so come and play.

Christmas is a really important time in the retail calendar and as our first ever national campaign we really needed this to make a big splash. The team at Frame nailed it, developing Come and Play based on sound customer insight and delivering a heart warming and playful festive campaign that is sure to be a hit. Richard Bailey, Head of Marketing at intu

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