Come & play this Christmas
As one of the UK's leading shopping centres, Christmas is a big deal for intu. So they asked us for a campaign that went beyond the expected and connected customers to the magic of Christmas.
Christmas shopping at an intu centre is so much fun it will make you feel like a kid again, so come and play.
Christmas is a really important time in the retail calendar and as our first ever national campaign we really needed this to make a big splash. The team at Frame nailed it, developing Come and Play based on sound customer insight and delivering a heart warming and playful festive campaign that is sure to be a hit. Richard Bailey, Head of Marketing at intu