intu

Where Christmas kicks in

Disciplines
Advertising, Design, Content

The brief

With increasing competition from online shopping, we were asked to create a Christmas campaign that promoted the benefits of the physical shopping experience.

The idea

Shopping in an intu centre makes you feel Christmassy. This feeling can’t be replicated online, it needs to be experienced in the real world, because intu is the place where Christmas kicks in.

More work

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