Frame | Scotland at the cinema for National Library of Scotland

The brief

We were asked to promote the National Libraries of Scotland's Edinburgh exhibition, Scotland at the Cinema; a temporary showcase of the nation’s long love of film.

The idea

Any film fan loves reciting their favourite scene, so we asked our audience to reinvent classic cinema moments with a Scottish twist. To get them started, we created our own “Scotified” film posters and then invited everyone to join in on our custom Facebook app.