National Library of Scotland

Scotland at the cinema

Advertising, Design, Content, Development

The brief

We were asked to promote the National Libraries of Scotland's Edinburgh exhibition, Scotland at the Cinema; a temporary showcase of the nation’s long love of film.

The idea

Any film fan loves reciting their favourite scene, so we asked our audience to reinvent classic cinema moments with a Scottish twist. To get them started, we created our own “Scotified” film posters and then invited everyone to join in on our custom Facebook app.


  • 1,000

    Posters generated in 1st week
  • 500k

  • 348k

    Interactions in a fortnight
  • 50%

    Increase in Facebook followers


  • 2013 Scottish Creative Awards Grand Prix

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