National Library of Scotland
Scotland at the cinema
We were asked to promote the National Libraries of Scotland's Edinburgh exhibition, Scotland at the Cinema; a temporary showcase of the nation’s long love of film.
Any film fan loves reciting their favourite scene, so we asked our audience to reinvent classic cinema moments with a Scottish twist. To get them started, we created our own “Scotified” film posters and then invited everyone to join in on our custom Facebook app.
1,000Posters generated in 1st week
348kInteractions in a fortnight
50%Increase in Facebook followers
- 2013 Scottish Creative Awards Grand Prix