National Library of Scotland
Scotland at the cinema
The brief
We were asked to promote the National Libraries of Scotland's Edinburgh exhibition, Scotland at the Cinema; a temporary showcase of the nation’s long love of film.
The idea
Any film fan loves reciting their favourite scene, so we asked our audience to reinvent classic cinema moments with a Scottish twist. To get them started, we created our own “Scotified” film posters and then invited everyone to join in on our custom Facebook app.






Results
-
1,000
Posters generated in 1st week -
500k
Reach -
348k
Interactions in a fortnight -
50%
Increase in Facebook followers
Award-winning
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2013 Scottish Creative Awards Grand Prix