Scotland at the cinema

Client
National Library of Scotland
Disciplines
Advertising, Design, Content, Development

The brief

We were asked to promote the National Libraries of Scotland's Edinburgh exhibition, Scotland at the Cinema; a temporary showcase of the nation’s long love of film.

The idea

Any film fan loves reciting their favourite scene, so we asked our audience to reinvent classic cinema moments with a Scottish twist. To get them started, we created our own “Scotified” film posters and then invited everyone to join in on our custom Facebook app.

Results

  • 1,000

    Posters generated in 1st week
  • 500k

    Reach
  • 348k

    Interactions in a fortnight
  • 50%

    Increase in Facebook followers

Award-winning

  • 2013 Scottish Creative Awards Grand Prix

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