Network Rail
Building a station fit for a Queen Street
The brief
As part of a multi-million pound makeover, Glasgow Queen Street is being demolished and rebuilt, whilst still remaining operational. Along with logistical problems, this revamp was also causing PR issues as the station had been voted the UK’s least popular. Our job was two-fold: improve the look of an ever-evolving station, and convey the benefits of the works to an unforgiving public.
The idea
We commissioned local artist Gabriella Marcella Di Tano to create a bespoke colourful visual theme for the station hoardings that referenced Glasgow’s City Crest and the visual language of railway signals and signage. These illustrations were also used in an information film about the project.
