It's got to change

Client
SAMH
Disciplines
Advertising

The brief

Three children in every classroom will experience a mental health problem by the time they’re 16, yet thousands of young people don’t get the help they need. To combat this, SAMH asked us to raise awareness of this issue.

The idea

Scotland needed to know that something had to change, and that they could play a part. To do this we altered children’s aspirations to dramatise how mental health problems are more common than most expect.

More work

Caledonian MacBrayne | Bring us home on the sea

Bring us home on the sea

Caledonian MacBrayne

BBC Scotland | Channelling our nation

Channelling our nation

BBC Scotland