We don't care

Client
Scottish War Blinded
Disciplines
Advertising, Design

The brief

Scottish War Blinded asked us to devise an awareness campaign that tackled the misconceptions about the charity’s role.

The idea

Despite their name, you don’t need to be blinded in war to receive help from Scottish War Blinded; any veteran can get free support no matter how they lost their sight. So, we created a disarming message to convey this.

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