SFA
This Time
The brief
Despite coming close on a number of occasions, Scotland have not been to a major footballing finals since France '98. After years of failure, fans had become disenchanted, so the SFA approached us to help gain support for the road to Russia 2018.
The idea
We wanted something that would try to rebuild hope amongst supporters. Something that might even breed a little confidence. But at the same time, something that didn’t ignore the fact that the team have not been good enough. It might seem like a lot to ask for, but we felt we could express this using just two words...THIS TIME.
