Social Bite

Hollywood comes to town

Disciplines
PR, Content

The brief

We were appointed to handle global media on George Clooney’s visit to Scotland on behalf of Social Bite. When Hollywood royalty comes to town, generating coverage isn’t the challenge, shaping the message to suit your client is. Everything Clooney did that day was a potential story – our task was to ensure his visit to a small sandwich shop which helps the homeless was the story people talked about.

The response

In the hours before the event, Sky News, ITV and BBC breakfast shows broadcasted interviews with Social Bite founders Josh Littlejohn and Alice Thompson, telling their story to a TV audience of over 1.5 million.

As soon as Clooney left the building, our story complete with exclusive photos and video was distributed around the globe to a pre-determined and briefed network of media outlets.

Frame PR has been a great addition to our team and their involvement has really helped raise the profile of Social Bite both as a business and a force for social change. Josh Littlejohn, co-founder of Social Bite

Results

  • 10

    Of world's top media outlets covered the story
  • 500

    English speaking media outlets
  • 310m

    Combined audience
  • 40

    Countries reached
  • 141k

    Story was shared on social media

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