Berry Bros. & Rudd
A tradition of breaking tradition
The brief
We were appointed to deliver a new website for The King’s Ginger, a high-strength ginger liqueur created for King Edward VII in 1903.
The idea
The King’s Ginger has a tradition of breaking tradition. So we took this brand proposition and brought it to life with a suite of rich media assets. We commissioned photography and film to inspire visitors and showcase the product in a whole new way.
Results
-
31%
Sessions up -
21%
Users up -
153%
Page views increase -
93%
Sessions up -
43%
Average session duration up -
38%
Bounce rate down
