Berry Bros. & Rudd

A tradition of breaking tradition

Disciplines
Design, Content, Development

The brief

We were appointed to deliver a new website for The King’s Ginger, a high-strength ginger liqueur created for King Edward VII in 1903. 

The idea

The King’s Ginger has a tradition of breaking tradition. So we took this brand proposition and brought it to life with a suite of rich media assets. We commissioned photography and film to inspire visitors and showcase the product in a whole new way.

Results

  • 31%

    Sessions up
  • 21%

    Users up
  • 153%

    Page views increase
  • 93%

    Sessions up
  • 43%

    Average session duration up
  • 38%

    Bounce rate down

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