Consumer & Retail
Bringing the Greenock Granny home
SKYSCANNER
The brief
Following the success of the Ultimate View campaign during the 2024 Six Nations, Skyscanner challenged us to raise the bar again for the Autumn Internationals. The goal was to expand reach and build positive brand sentiment as a trusted travel ally and the Ultimate Travel Hack through social-first content and earned media.
Fan and media interest is traditionally lower during the Autumn series than during the Six Nations. We needed to authentically embed Skyscanner within Scottish rugby culture and dominate the conversation in a crowded sponsorship landscape.
The work
Spotting the cultural moment around newly appointed captain Sione Tuipulotu and his much-loved grandmother, the Greenock Granny, we proposed secretly flying her from Australia to surprise him before Scotland faced Australia at Murrayfield. With no prior budget or planning, we worked at pace to secure approvals, manage logistics, and capture the emotional reunion. The 60-second film launched within 24 hours and was shared across Skyscanner and Scottish Rugby channels, supported by pre-briefed media, generating widespread engagement and positive sentiment.
