Consumer & Retail
Bringing fans The Ultimate View
SKYSCANNER
The brief
Ahead of the 2024 Guinness Six Nations, Skyscanner formed a strategic partnership with Scottish Rugby and tasked us with delivering a unique perspective for fans during Scotland’s home games against France and England.
The goal was straightforward. Create something that fans had never seen before. Something that would travel beyond the stadium, into feeds, headlines and conversation.
The work
We looked for a perspective that had not yet been captured.
Reflecting Skyscanner’s ethos of being ‘The Ultimate Travel Hack’, Frame delivered ‘The Ultimate View’, taking to the roof of Scottish Gas Murrayfield to deliver highly produced, social-first content from the highest viewpoint of Scotland’s national stadium.
Using state-of-the-art motion-tracked cameras and telephoto lenses, we gave fans a never-before-seen view of the action.
Content was captured live, with AV and motion teams working in parallel to select and shape highlights in real time.
Every moment, transferred, processed and published with precision.
