Sport & Entertainment
Developing an unstoppable strategy
UEFA WOMEN’S FOOTBALL
The brief
UEFA’s Unstoppable strategy was in place. The brand was built. Now UEFA needed a film that could make people feel it. Our hero TVC celebrated girls across Europe playing football despite everything life throws at them, and was timed to land for maximum impact during the UEFA Women’s Euros.
The work
We created There’s No Stopping the Unstoppable: an emotionally charged TVC built around moments every girl who’s ever played the game will recognise. Kit that doesn’t fit. Being crowded off the school playground. Small moments, but loaded ones: each capturing the self-determination and belief of girls whose love of football simply can’t be stopped.