Children 1st
Give a child their smile back
The brief
Research had shown that 72% of Scots were unaware of Children 1st; a charity that helps people affected by childhood trauma. Our challenge was to turn that around and help raise donations from the general public.
The idea
A traumatic event can leave a child feeling isolated from the rest of the world. So we created a film that dramatised this insight and positioned Children 1st as the charity that can ‘give a child their smile back’.
Results
-
256
Ratings -
37k
VOD impressions -
787
Web sessions -
60
Press hits -
7
Broadcast hits -
23,441
Sessions
Award-winning
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Best TV, 2019.
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Two Bronze awards, 2019. Communications strategy and Marketing in Society.
