Children 1st

Give a child their smile back

Disciplines
Advertising, PR, Media

The brief

Research had shown that 72% of Scots were unaware of Children 1st; a charity that helps people affected by childhood trauma. Our challenge was to turn that around and help raise donations from the general public.

The idea

A traumatic event can leave a child feeling isolated from the rest of the world. So we created a film that dramatised this insight and positioned Children 1st as the charity that can ‘give a child their smile back’.

Results

  • 256

    Ratings
  • 37k

    VOD impressions
  • 787

    Web sessions
  • 60

    Press hits
  • 7

    Broadcast hits
  • 23,441

    Sessions

Award-winning

  • Best TV, 2019.
  • Two Bronze awards, 2019. Communications strategy and Marketing in Society.

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