CHILDREN 1ST
Giving a child their smile back
The Brief
Research had shown that 72% of Scots were unaware of Children 1st; a charity that helps people affected by childhood trauma. Our challenge was to turn that around and help raise donations from the general public.
The Work
A traumatic event can leave a child feeling isolated from the rest of the world. So we created a film that dramatised this insight and positioned Children 1st as the charity that can ‘give a child their smile back’.
