Fling in the finest
McIntosh of Strathmore asked us to develop an advertising campaign and redesign their packaging to help consumers reappraise the quality of their product.
We created ‘Fling in the finest’, a campaign that celebrated the great ingredients and convenience of their ready meals.
We reinvented the use of their distinctive brand colour and tartan design to create more contemporary packaging. This was supported with a colour coding system for individual meals, and a new approach to photography which created an inviting environment for every dish.