McIntosh of Strathmore

Fling in the finest

Disciplines
Advertising, Design, Content

The brief

McIntosh of Strathmore asked us to develop an advertising campaign and redesign their packaging to help consumers reappraise the quality of their product.

The idea

We created ‘Fling in the finest’, a campaign that celebrated the great ingredients and convenience of their ready meals.  

The redesign

We reinvented the use of their distinctive brand colour and tartan design to create more contemporary packaging. This was supported with a colour coding system for individual meals, and a new approach to photography which created an inviting environment for every dish.

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